Great advertising, like great art, forces you to see the world in a new way. It's the hammer that shapes reality, and when it's good, getting hammered is awesome.
Let's take an art pause, then, to remind us of the power of aesthetics when communicating a green message. And that, no, it doesn't have to include tree frogs and leaf patterns.
Although the new work of photography of Chris Jordan has circulated on design and anti-consumerism blogs for much of this year, it seems fitting to share here. His exhibit "Running With the Numbers" features huge works intended to be experienced in person in order to grasp the fantastic detail in the large-format prints.
When you check out the exhibit, be patient: the page takes a while to load, but it's totally worth it. Here's a preview: "Paper Bags," which depicts on in a 60x80" canvas, the 1.4 million paper bags used every hour in the US.
Full canvas:
Partial zoom:
Detail at full scale:
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