One of the coolest things about last weekend's Live Earth was the media that supported the actual performances. For marketers (and activists) alike, the concert hid a quiet little watershed in the way we're going to communicate "green" in the future: the design language of sustainability doesn't require different shades of of green and blue, or images of tree leafs and tree frogs. And I totally love this.
This wicked little animation, "A Beginner's Guide to Giving a Damn About Climate Change" opens a new door on how to broadcast sustainability with a comic twist on at least one very familiar icon of nature, the panda bear. The sound of Mr. Panda hitting the ground at 02:08 is a crack up.
You won't learn too much new about "ways you can stop climate change." But if you really pay attention to the art direction of the piece, animated by London design shop Airside and co-directed by writer Al MacCuish, you will get an idea of how broad — and beautiful — our options are for communicating about it.
It goes to show that fresh thinking are this movement's demands and rewards across all catergories.