Mostly, we try to track the wider world of green communications, but we recently received a decent enough reason to brag on our own work. In this, our first year entering work in the South Dakota Advertising Federation awards show, Astronaut took Best of Show in "electronic media," one of only two categories so honored.
The work that beat out scores of worthy entries (many from the old-guard agencies in our area) is a program called "Landscapes" we developed and produced for Poet, the world's largest ethanol producer and one of our best clients.
Its primary objective was to generate excitement, interest and action from farmers in the region to join Poet's effort to produce cellulosic ethanol on a commercial scale. Its secondary objective was to demonstrate the company's leadership and give others who support renewable energy and biofuels a clear star to steer by in Project Liberty, Poet's cellulosic ethanol effort.
As with all agency work, this was a team effort. Landscapes is the result of one of those great moments of collaboration between our client, our shop and our production partner, VVI. So we want to share the love with them, big time. Best of all, our client/producer at Poet, Autumn Bates, reports the show did its job by generating real enthusiasm and buy-in from its farmer audience.
Oh yeah, Astronaut also earned one Best of Class award, three gold Addy's and four silver Addy's. Not bad for the new kid on the block, huh?