And since GE saw fit last night to run, along with this cool new spot, the ad that it earned an Emmy nomination all the way back in 2007, it may seem a little obvious at this point, but still worth stating:
Ecomagination IS the GE brand.
It is the only way GE is describing and differentiating itself. And that makes for a whole lot of examples for other companies, large or small, with any eco-forward initiative of any scale. Think about it.
It's a real measure of the times — considering that green advertising was essentially absent from last year's broadcast.