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February 26, 2009


Nathan Schock

You answered your own question. The best kind of advertising leads to good PR, which in this case both the Coen bros and Reality received by the bucketfull.


Gotta love the brothers Coen. There’s a lot of doubt surrounding which methods/products are truly sustainable and which are just green washing, and for good reason. Check out our myth-busting video “What’s Your Big Green Lie?!” which gives a taste of the widespread ignorance of green issues http://www.biggreenlies.com. You'll come away with some great information, with or without Joel and Ethan.

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The Haps

  • Welcome!
    It Grows on Trees is about advertising and marketing green. Find policy and activist chat somewhere else. This is where we get down and dirty on brand maneuvers to communicate green in a noisy marketplace. The object is simple: make sustainability mainstream and grow business.

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