So this is another fun, in-your-face spot for Reality, Al Gore's anti-coal campaign. But part of the hype that is was written and directed by Joel and Ethan Coen.
And I'm like, really? Why?
Hey this is great stuff, but did they really need the A-list brothers (unless because they'd write/direct pro bono, maybe)? Just wondering.
Whatever — it got me blogging, and the media buzzing, so I guess that's a win. It's still great creative and a killer strategy.
You answered your own question. The best kind of advertising leads to good PR, which in this case both the Coen bros and Reality received by the bucketfull.
Posted by: Nathan Schock | February 28, 2009 at 09:21 AM
Gotta love the brothers Coen. There’s a lot of doubt surrounding which methods/products are truly sustainable and which are just green washing, and for good reason. Check out our myth-busting video “What’s Your Big Green Lie?!” which gives a taste of the widespread ignorance of green issues http://www.biggreenlies.com. You'll come away with some great information, with or without Joel and Ethan.
Posted by: Kyle | April 22, 2009 at 03:04 PM