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December 18, 2008

VW Polo: Sensibly Absurd

So the car's fuel economy is surreal but not quite Dada? Do you need to know art history to get this? What would T. Boone think? A great message — hijacking a great movement in art. Alas, further proof of the hegemony of capitalism.


Vw-magritte

Read about the crazy performance of the little Polo here. Sorry kids, you won't find Volkswagen's diesel-sipping compact for sale in the States. But you may find plenty of jealous drivers dreaming of their own 50 mpg + ride. So it goes with the treachery of images.

Via adrants.

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The Haps

  • Welcome!
    It Grows on Trees is about advertising and marketing green. Find policy and activist chat somewhere else. This is where we get down and dirty on brand maneuvers to communicate green in a noisy marketplace. The object is simple: make sustainability mainstream and grow business.

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