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December 04, 2008

Giving Coal a Black Eye

And a dose of reality.

Few can throw a punch like this like Al Gore, who has teamed with a posse of eco-heavyweights to call out the clean coal whitewash with a new site/organization called "Reality," with a killer URL: action.reality.org

I thought the "we" campaign was refreshingly in-your-face. But this one made me giggle with delight.

Via Al's twitter feed....

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The Haps

  • Welcome!
    It Grows on Trees is about advertising and marketing green. Find policy and activist chat somewhere else. This is where we get down and dirty on brand maneuvers to communicate green in a noisy marketplace. The object is simple: make sustainability mainstream and grow business.

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