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December 16, 2008

Fitness Freaks

This ad for the Honda Fit is, well, a smorgasbord of fun.

HondaFit

Found it in the latest issue of Ultimate X-Men. Creative seems to "fit" the comic book fanatic demo. Would this fly with, say, a Lexus hybrid ad? Why?

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The Haps

  • Welcome!
    It Grows on Trees is about advertising and marketing green. Find policy and activist chat somewhere else. This is where we get down and dirty on brand maneuvers to communicate green in a noisy marketplace. The object is simple: make sustainability mainstream and grow business.

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