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December 03, 2008



Just wanted to point out that the Filter For Good campaign as well as the Web site and Facebook page were all created by Edelman.

G.B. Veerman

Thanks for the clarification. Big ups to the team at Edelman for the work + responding to the call for the recycling initiative. You just schooled a lot of companies on how to play in this space.


Shows that even the environmentalist movement in America still thinks *someone else* is responsible to recycle, to conserve, to save, and to do environmentally friendly things. And not THEM...

-Start a recycling service for the water filters.
-Realize tap water is save to drink in America and drink it

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The Haps

  • Welcome!
    It Grows on Trees is about advertising and marketing green. Find policy and activist chat somewhere else. This is where we get down and dirty on brand maneuvers to communicate green in a noisy marketplace. The object is simple: make sustainability mainstream and grow business.

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