Funny how the worm turns — not only when the Oilmen turn into Windmen, but when online media turns to broadcast media, and vice-versa.
Just this morning, in the latest issue of Commarts, its interactive annual, editor Patrick Coyne's column caught my attention with this quote from interactive architect Liz Danzico:
"The page metaphor is dead...the idea of getting beyond the browser is really taking shape, too."
Put another way, the intersection of new and old media, metaphorically or practically, is getting more twisted and free all at once. Consider the oxymoronic assault a few green(ish) marketers have made on my inbox this week: I've been getting emails linking to online media with entreaties for your help and mine getting some TV spots to air.
Apparently reaching millions online isn't enough. They actually want us to use social networks to get their media on the tube.
Curiouser still is the implied message that these spots can only be effective if they're seen on TV. Here they are:
The first, from T. Boone himself, hasn't won the approval of NBC gatekeepers, but apparently it might if you squawk for airtime the billionaire can't buy.
The second from a political action group Campaign for America's Future (with a minority-green message) is aimed at Republicans gathering in St. Paul next week; producers are hoping to raise money online to get the spot on the air in time for the GOP convention.
The third from the We Campaign is already airing on TV, but campaign organizers are are reaching out in hopes you''ll forward it to friends online.