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July 25, 2008

Second Growth

Whoa Nellie, it's been a while since I posted. So long that my most obnoxious blogger friends quit harassing me about it.

Well, what can I tell you. I'm building a business, so clients get first dibs on the love.

But I do have catching up to do and I'm on the case.

In the meantime, here's a little love to the folks who prodded me back into the saddle: J. Ottman Consulting, a green marketing shop that's been at this longer than maybe anyone. Some nice folks there gave some linkage to It Grows On Trees this week in their blog, Eco Blog. And that awoke me from my three-month slumber. Thanks folks.

Better still is the online course Ms. Ottman is offering green design mavens and marketers through the Minneapolis  College of Art and Design:  "Design Green: Eco Design and Marketing"

Which proves not so much that Ms. Ottman is one of the preeminent leaders in this niche (she is), but that the explosion of green design and brands in the mainstream is something that will endure at least one more generation.

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The Haps

  • Welcome!
    It Grows on Trees is about advertising and marketing green. Find policy and activist chat somewhere else. This is where we get down and dirty on brand maneuvers to communicate green in a noisy marketplace. The object is simple: make sustainability mainstream and grow business.

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