And the answer is: it's the future of all marketing and advertising.
Served up by Paul Isakson, a strategist for Minneapolis (and LA/NYC) shop Space150. For some of you, this will be all too familiar. For all of you, this is one of the better presentations I've seen on the subject.
With this charming and laser-focused little deck, Isakson validates a few inescapable realities I've blogged about here. Better still, he reveals the thinking that gave us Adopt the Sky, which his shop produced for Earth Justice last year. Count me as an official fan.
Hat tip to David Armano.
Notes that accompany Isakson's presentation (abridged):
A presentation I gave internally at our agency last week (3/21/08) for our monthly "What's Next" lunches. I was asked to share what's going on in marketing and where things are moving. What you'll see/did see is that I ended up using a little bit of what I've been posting about on my blog and some of what has been getting covered both within the trade pubs and on industry related blogs to give me the outline. If you follow the plannersphere and other social media and marketing blogs, then this probably won't be much new, but it might connect the conversations a little more. Or maybe not.Mostly just wanted to share it since I did put a bit of time into pulling it together and was inspired by many of you who've been writing about similar subject matter.