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  • Welcome!
    It Grows on Trees is about advertising and marketing green. Find policy and activist chat somewhere else. This is where we get down and dirty on brand maneuvers to communicate green in a noisy marketplace. The object is simple: make sustainability mainstream and grow business.



Greg Veerman is the principal and creative director at Astronaut, a brand studio specializing in communications for companies in renewable energy, clean tech and sustainable products and services. As a creative director and writer, he's earned battle scars serving Fortune 100 heavyweights, scrappy entrepreneurs and game-changers in renewable energy. He's also an unrepentant coffee swiller and avid trout angler, and he's met two actual astronauts, one who commanded a space shuttle and one who walked on the moon.